Copywriting & Tone of Voice for Outdoor Brands
Let’s connect your brand to more outdoor-loving customers through strategic copy and a consistent brand voice
Clients
Ready to set off?
Kick off your adventureThere are a lot
of other outdoor brands trying to be the most innovative in the most sustainable way.
How can you stand out?
By talking to your customers in a consistent and authentic way. That’s how you spark meaningful connections, so more people will buy from your brand. With the right words, you can communicate your brand’s purpose in a stronger way, connect to more people and have a greater impact.
Inspire people to push their limits outdoors, to discover new places, to explore the unknown and to find themselves.
And enjoy a nice
cold beer at the end.
Hikers, boulderers, mountaineers.
Powder-chasers, ice climbers, polar explorers.
Cross country skiers, ultra trail runners, big wall climbers.
From the crags to the trails to the slopes. From the waves to the gritstone, to the untouched peaks waiting to be explored.
Whoever your customers are, and wherever they are, you can connect to more of them, through compelling copy and an authentic brand voice.
How we can work together
- Choose your copywriting adventure
Copywriting
From product copy to blog posts, sustainability messaging and more. Strategic copy that connects the dots between your products, your brand and your customers.
- Get the beta on brand voice
Tone of voice
Brand Voice Guides and TOV support, so when you talk to your customers you reflect your brand heritage, values and personality. In every single word you put out there.
Be the brand that people want to explore the world with.
Hi, I’m Jane, the face behind Figure Eight Creative. I’m here to help your brand build stronger connections with your customers. By helping you talk to them in an authentic and consistent way. By showcasing your brand’s innovation in a way people can relate to. Through meaningful messaging around sustainability. And by streamlining your copywriting processes to make your life easier.
When we team up, our goal is to build the same kind of trust between your brand and your customers as there is between you and your go-to adventure buddies. So we can all get out there, send harder projects, explore new limits, and have some fun along the way.
Kick off your adventureReady to set off?
Tighten up your boots and get ready to blaze the trail to stronger customer connections
Kick off your adventure
Case study: Blog posts x 3RD ROCK
The goal:
Sustainable clothing brand 3RD ROCK had a blog that was beginning to gather dust. They needed blog posts that reinforced their sustainable values while honouring their fun and playful outlook.
What we did
We wrote 3 blog posts for them, combining our personal experience as climbers, research into the topics and brand voice expertise to make sure the tone of voice hit the right balance of playful yet serious and the content was relevant for their audience.
The results
The blog posts helped to drive more traffic to 3RD ROCK’s website as well as giving them content to re-use and re-purpose in their social media and email marketing campaigns.
