Creative copywriting &

strategic comms for

outdoor brands

Meaningful messaging to get more people exploring the outdoors more often.

“Jane asks all the right questions”

Guy Mor — Founder & CEO, 3RD ROCK

Explore

Ready to set off?

Kick off your adventure

Find your voice

Be authentic. Human connection always comes out on top.

Explore creatively

Forget what everyone else is doing. Forge a new path.

Do good

Break down barriers to the outdoors. Look after the planet.

'cos life is better outdoors

Inspire more adventures and unforgettable moments in nature.

For the long-distance hikers and the sunny-afternoon strollers.
For intrepid ice climbers and picnic-spot perfectionists.
From untouched peaks to well-worn paths.

We all have our own idea of what it means to explore the outdoors.

Whether you're designing gear and clothing, developing maps and apps or curating experiences, as an outdoor brand you have the power to connect more people to outdoor spaces. To ignite and nurture a spark of adventure.

Are you ready to lead the way in enabling more people to enjoy the outdoors responsibly?

excited?

Stand out with brand voice guides and TOV support.

We understand the gear, the language and the lifestyle.

Connecting your brand to more outdoor adventure lovers.

"proactive, responsive, and always delivers the highest quality"

“...pushed us to achieve better outcomes”

Copywriting and tone of voice for outdoor brands.

Blazing the trail for stronger connections with your customers

"proactive, responsive, and always delivers the highest quality"

“...pushed us to achieve better outcomes”

"genuine passion for the outdoors"

Build trust and inspire epic adventures.

Copy that is on the pulse of the outdoor industry.

How we can work together

Copywriting

From product copy to blog posts, sustainability messaging and more. Strategic copy that connects the dots between your products, your brand and your customers.
Choose your copywriting adventure
Tone of voice

Brand Voice Guides and TOV support, so when you talk to your customers you reflect your brand heritage, values and personality. In every single word you put out there.
Get the beta on brand voice

Why team up with Figure Eight Creative?

Be the brand that people want to explore the world with.

Jane Nizi, founder of Figure Eight Creative, in the outdoors with a backdrop of mountains.

Curiosity and collaboration are at the heart of what we do. We listen; we ask questions; we explore ideas with the same enthusiasm we have for the outdoors. In fact, everything we do is instilled with a love for exploring the outdoors and a belief the outdoors is for everyone.

When we team up together, our goal is to use human connection to build trust in your brand and find creative ways to nurture the spirit for adventure. Giving you words that feel right so you can speak to your audience confidently and consistently, and inspire them every time.

Let's get to know each other better

Previous epic adventures

See what these guys say about teaming up with Figure Eight Creative

“Jane 'got' the brand straightaway”

The project and working with Jane met and exceeded our expectations, she 'got' the brief and the brand straightaway which for my stress levels was excellent. She was great at comms too, managing our expectations on when we would receive copy.

Charlotte Jackson

Head of Marketing, Craghoppers
“Jane's support was absolutely invaluable. ”

Her copywriting expertise not only elevated the quality of the report but also made the entire process smoother and more efficient. She was incredibly responsive, fast-working, and brought a wealth of thoughtful suggestions that added real value. One of the standout aspects of working with Jane was her genuine passion for the outdoors—she instantly understood our tone of voice and helped shape a narrative that truly reflected our mission and impact.

Adam Raja

Marketing Manager, Protect Our Winters UK
“Jane asks all the right questions”

Jane was great to work with. She's a brilliant copywriter. She takes a wholesome approach, she's not just a wordsmith, she asks all the right questions: What's the purpose of the content, the goals and ideas behind it and makes the whole process very professional. Highly recommend and will work with Jane again in the future.

Guy Mor

Founder & CEO, 3RD ROCK
“Knows the right questions to ask”

Jane is an excellent copywriter with a keen eye for detail. Even when we get the vaguest of instructions from clients, Jane knows the right questions to ask to get the best sense of where a piece needs to go to make it perfect for a client. Professional, friendly, and skilled. Can't ask for more!

Kelsey Frick

Project Manager
“Expressed exactly what I wanted to say”

With great passion and a professional approach, Jane edited my content to express exactly what I wanted to say. I would definitely recommend her.

Ingo Rasp

Photographer
“Perfectly understands client- and project-specific needs”

Jane has been working with TAST since 2020, and her support in translation, editing, and copywriting projects has been exceptional. She's proactive, responsive, and always delivers the highest quality within tight deadlines. Her expertise and take-charge approach make her our most reliable editor. We definitely recommend Jane for any copywriting or linguistic projects!

Anna Ferrari

Vendor Manager, The Action Sports Translator
“Jane did a great job of capturing the client’s new brand voice”

Jane is a great brand voice copywriter who helped me with a large, complex website project for an Italian company. She polished the non-native English, restructured the copy for English speakers, and captured the client's new brand voice. Throughout the project, she was responsive, positive, and super reliable – a big relief when working with a colleague for the first time!

Fuschia Hutton

Freelance Translator & Copywriter
“An excellent partner for any business”

Jane is extremely professional - an excellent partner for any business looking for quality.

Grazia Fenu

Assistant to Hervé Barmasse
“Really pleased with the outcome”

Working with Jane for the first time was a very smooth process. The briefing pushed us to think beyond our usual process to achieve better outcomes. The project was completed very efficiently and we were really pleased with the outcome. We are looking to work with Jane on upcoming projects and would certainly recommend.

Clare Grimshaw

Senior Marketing Manager, Craghoppers
“Really pleased with the tone and style”

We were really pleased with the tone and style of writing, it was everything we had hoped for – I told you I had a good feeling from the start!!

Lucy Evans

Webury
“Jane really understood our needs”

Working with Jane was brilliant, she really understood our needs was completely flexible to work within our time schedule and helped us to see what we needed to include within our brochure. Thank you so much!

Frankie Dewar

All The Elements

The goal:

Craghoppers needed copy that would put into words the feel of the new Spring Summer 2025 collection. Copy that would echo and emphasise the energy from the SS25 photo and video shoot.

What we did

As part of the briefing process, I gathered background information about the collection and asked questions to get a feel for what made the SS25 photo shoot and collection special.

The deliverables included different proposals for straplines and web copy as well as email copy about different products, initiatives and collections.

The results

The copy has been used on the Craghoppers website, in email marketing, and also adapted for social media, ensuring consistent messaging across channels to promote the new collection as well as continue promoting key product ranges for the warmer months.

“Jane 'got' the brand straightaway”

Charlotte Jackson — Head of Marketing, Craghoppers

Explore case studies

A screenshot showing the collection strapline 'Feel Alive in the Outdoors' on the Craghoppers website