How to find your outdoor brand's voice
Making or selling awesome gear is not enough to stand out in the outdoor industry. You need a clear and consistent brand voice. Here's how you can discover yours.
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You’re in the right place for tales of epic adventures in the world of brand voice and copywriting. Start exploring now.
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Featured articles
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Jane Nizi
26 Jun 2025 • 5 min read -
Why emotional durability matters for outdoor brands
What is emotional durability and why does it matter for outdoor brands?
Jane Nizi
8 May 2025 • 8 min read -
What is brand voice?
A definition of brand voice, tone of voice and brand messaging.
Jane Nizi
20 Feb 2025 • 6 min read
Recent articles
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When (and how) to work with a brand voice copywriter: a guide for growing outdoor brands
When exactly should you get someone on board to help with your copy? And how does that relationship actually work?
Jane Nizi
10 Jul 2025 • 4 min read -
What is a brand voice analysis?
How do you look at a piece of copy and understand the brand voice?
Jane Nizi
6 Feb 2025 • 7 min read -
Does brand voice matter for outdoor brands?
Brand voice helps customers perceive your brand as the best.
Jane Nizi
28 Nov 2024 • 4 min read -
How to write website product copy
5 tips for writing quality product copy for outdoor clothing and gear
Jane Nizi
17 Sept 2024 • 7 min read -
How to avoid greenwashing in your product copy
It's no surprise that outdoor-loving consumers usually care about the environment, and if you as a brand can show that you're making...
Jane Nizi
13 Feb 2024 • 6 min read -
Brand Voice Rewrite: Keela product description
See what happens when I rewrite a Keela product description in 3 different brand voices.
Jane Nizi
6 Dec 2023 • 5 min read
