How to avoid greenwashing in your product copy
It's no surprise that outdoor-loving consumers usually care about the environment, and if you as a brand can show that you're making...
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Jane Nizi
13 Feb 2024 • 6 min read -
How to write website product copy
5 tips for writing quality product copy for outdoor clothing and gear
Jane Nizi
17 Sept 2024 • 7 min read -
Does brand voice matter for outdoor brands?
Brand voice helps customers perceive your brand as the best.
Jane Nizi
28 Nov 2024 • 4 min read
Recent articles
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Brand Voice Rewrite: Keela product description
See what happens when I rewrite a Keela product description in 3 different brand voices.
Jane Nizi
6 Dec 2023 • 5 min read -
How to avoid greenwashing in your product copy
It's no surprise that outdoor-loving consumers usually care about the environment, and if you as a brand can show that you're making...
Jane Nizi
13 Feb 2024 • 6 min read -
How to write website product copy
5 tips for writing quality product copy for outdoor clothing and gear
Jane Nizi
17 Sept 2024 • 7 min read -
Does brand voice matter for outdoor brands?
Brand voice helps customers perceive your brand as the best.
Jane Nizi
28 Nov 2024 • 4 min read