Services

Brand Voice Guides and tone of voice support for outdoor brands

Delivering authentic and compelling brand voice services tailored for outdoor brands.

Why is brand voice important?

When it comes to talking to your customers, you can’t expect to onsight it each time.

A clearly defined brand voice helps you and your writers bring out the best of your brand’s personality, consistently and authentically.

This is what builds trust in your brand and sets you on the right pace to getting more outdoor-loving customers wanting to buy from you and support your brand.

With a strong and clear brand voice...

your brand can stand out proudly from the competition

Say goodbye to generic copy that sounds like most other brands out there. Be bold, be authentic, and have fun.
your writers will write with more confidence

With clear guidance about where the boundaries of your brand voice lie, your writers can explore within those limits and be more creative.
your copywriting processes will be more streamlined

With fewer revisions, less back-and-forth, so you get copy approved and published quicker.

Brand voice packages

Brand Voice Guide

From summarising your brand’s foundations and values to defining how and where you use commas. Clear, practical guidelines that give you writers confidence when writing for your brand, with just the right amount of room to be creative.
Brand Voice Workshops

In addition to creating your Brand Voice Guide, we can run workshops for your team. We’ll show you how to use your brand voice guide,so you get the most out of it. So when anyone has to write for your brand, they are well and truly set on the right path.
Brand Voice Audit

A Brand Voice Audit is a smaller scale project - an analysis of your brand’s copy across different platforms to see where it’s going off-piste and how to fix it. This is ideal if you have different people working on copy for different platforms and want to ensure you’re all on the same route.

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Process

Brand Voice Framework

Your brand voice project will be based on a tried-and-tested framework that uses 3 key elements to define and document your brand voice: the goal, the terrain and the gear.

1. The goal

The bigger picture of your brand values, heritage, your customers, and what you want to achieve - this will define the direction of your brand voice.

2. The terrain

How, when and where you use copy. Looking at the pace and musicality of the language, as well as the structure and layout.

3. The gear

All the tools you can use to bring your brand voice to life, from word choices to punctuation, humour, formality, emojis etc. All the gear in your rack so your writers can cruise through the crux and send it with every piece of copy.

Process

The path to creating your Brand Voice Guide

1

Preparation and strategy

We see where you’re at with your brand voice at the moment - what’s working and what’s not so we can define the process for creating your new brand voice guide. We’ll gather all the information we need so we have a full rack of gear ready to define your brand voice.
2

Research and creating your brand voice guide

We analyse all the data about your brand, your goals and your customers. We use this to create a detailed - and practical - voice guide for you to use.
3

Review

We get your input on your brand voice guide and, based on your feedback, we tweak any aspects so it’s just right.
4

Into the wild

Your Brand Voice Guide is like a clear route guide, so you can set off on your own and navigate your messaging in confidence. Or you opt for further workshops and support to help train your team and integrate it into your internal processes and systems.

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Previous epic adventures

See what these guys say about teaming up with us

“Jane hits the right notes every time”

Jane, I love your style and it definitely hits the right notes! I appreciate that you really took the time to collect as much detail as possible on what we want to achieve.

Martina Russo

CEO, The Action Sports Translator
“Jane asks all the right questions”

Jane was great to work with. She's a brilliant copywriter. She takes a wholesome approach, she's not just a wordsmith, she asks all the right questions: What's the purpose of the content, the goals and ideas behind it and makes the whole process very professional. Highly recommend and will work with Jane again in the future.

Guy Mor

Founder & CEO, 3RD ROCK
“Knows the right questions to ask”

Jane is an excellent copywriter with a keen eye for detail. Even when we get the vaguest of instructions from clients, Jane knows the right questions to ask to get the best sense of where a piece needs to go to make it perfect for a client. Professional, friendly, and skilled. Can't ask for more!

Kelsey Frick

Project Manager
“Expressed exactly what I wanted to say”

With great passion and a professional approach, Jane edited my content to express exactly what I wanted to say. I would definitely recommend her.

Ingo Rasp

Photographer
“Perfectly understands client- and project-specific needs”

Jane has been working with TAST since 2020, and her support in translation, editing, and copywriting projects has been exceptional. She's proactive, responsive, and always delivers the highest quality within tight deadlines. Her expertise and take-charge approach make her our most reliable editor. We definitely recommend Jane for any copywriting or linguistic projects!

Anna Ferrari

Vendor Manager, The Action Sports Translator
“Really pleased with the tone and style”

We were really pleased with the tone and style of writing, it was everything we had hoped for – I told you I had a good feeling from the start!!

Lucy Evans

Webury
“Jane did a great job of capturing the client’s new brand voice”

Jane is a great brand voice copywriter who helped me with a large, complex website project for an Italian company. She polished the non-native English, restructured the copy for English speakers, and captured the client's new brand voice. Throughout the project, she was responsive, positive, and super reliable – a big relief when working with a colleague for the first time!

Fuschia Hutton

Freelance Translator & Copywriter
“An excellent partner for any business”

Jane is extremely professional - an excellent partner for any business looking for quality.

Grazia Fenu

Assistant to Hervé Barmasse
“Really pleased with the outcome”

Working with Jane for the first time was a very smooth process. The briefing pushed us to think beyond our usual process to achieve better outcomes. The project was completed very efficiently and we were really pleased with the outcome. We are looking to work with Jane on upcoming projects and would certainly recommend.

Clare Grimshaw

Senior Marketing Manager, Craghoppers

FAQs

Find answers to commonly asked questions about our brand voice services.

If you’re just starting out, we’ll work together to explore the values that underpin your brand and your vision for what you want to achieve. Your Brand Voice Guide will give you the confidence to know what to talk about, and how to talk about it. As you grow, it will make outsourcing your writing to other people so much easier.

If you’re an established brand, your Brand Voice Guide will give clarity to everyone on your team when it comes to writing copy. You can recognise if the copy is on or off brand, but maybe you can’t say exactly why. Maybe you find it’s usually easier to just rewrite the copy yourself. You won’t need to do that anymore. Your writers won’t be second-guessing themselves anymore either.

A brand voice guide defines the boundaries for your writers and creatives to push against and explore within. It’s like map-reading - if you know exactly where you are now, you can see exactly where you want to go, and find the best path.

There are brand voice guides out there that look beautiful, but don’t really help writers at all. It’s like trying to use a coffee table book of Alpine pictures to navigate your next hiking trip. That’s why the brand voice guides we build are designed to be useful. So writers, editors, and marketing teams are on the same page and not second-guessing themselves as to what is right for your brand.

A Brand Voice Guide project usually takes 6-8 weeks. During the initial strategy stage, you’ll need to be available to provide relevant information and answer questions, and we’ll also ask for your input during the revision and fine-tuning stage towards the end. You’ll get a full project schedule as part of your proposal, which we can tailor to your needs.

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Brand Voice Guides and tone of voice support for outdoor brands

Why is brand voice important?

With a strong and clear brand voice...

your brand can stand out proudly from the competition

your writers will write with more confidence

your copywriting processes will be more streamlined

Brand voice packages