Two mountaineers hiking along a snowy cliff edge wearing outdoor gear like functional backpacks, hats and walking boots.
Services

Copywriting that connects your brand to more outdoor adventure lovers

Strategic copywriting that combines brand voice expertise with passion and knowledge of the outdoor industry. So every word feels true to your brand, and resonates with your outdoor-loving customers.

Kick off your adventure

Copy and content that...

  • brings out the best of your brand

    We get to know your brand story and the innovation behind each product so it really shines in your messaging

  • is on point when talking about complex technical gear

    We dig deep into the technology within your products and make it relevant and exciting for your outdoor-loving customers

  • gets your target customers excited about using your products

    We love the outdoors as much as your customers do, so you get copy that ignites that spark for adventure that we all have

  • connects your brand with more adventure-lovers

    That’s what it’s all about, right? Building a community of people to share adventures with, pushing the limits of what’s possible in the outdoors, and having a few laughs along the way.

A hiker wearing a Patagonia backpack and holding hiking poles looking out into a snowy mountain and forest.

Copywriting packages

  • Product copy

    The right words to showcase your new season’s apparel and gear and get people as excited about it as you are.

  • Sustainability messaging

    As we all strive to protect the places we love, share your brand’s journey in a meaningful way.

  • Blog posts

    Share inspiring stories and spark new conversations with your customers with regular blog posts and articles.

  • Emails

    Keep your customers in the loop and keep your brand front of mind when they’re planning their next outdoor adventure.

  • Packaging copy

    From hangtags to shoe boxes, don’t miss a chance to make people smile, inspire more adventures and build a more loyal customer base.

  • More

    From social media posts to magazine advertorials, whenever and wherever you need words, we can help.

Each copywriting project includes a strategy stage (to find out exactly what your copy needs to achieve), research (no random ideas pulled out of thin air) and writing (of course).

Kick off your adventure
Process

The Trigpoint Framework

The Trigpoint Framework is our unique method for writing copy that inspires people and brings out the best of your brand.

It involves taking a deep dive into three key elements:

1. Your brand values and personality

This is the foundation of how you communicate with the world, what drives your brand, how you want to make people feel, what kind of action you want to inspire in people.

2. Your customers

By understanding how your customers talk about the problem your product solves, we can use language that actually means something to them.

3. Your products or service

Asking you the right questions so we get to know your products as well as you do.

We get to know your products inside out and inject this knowledge with your captivating tone of voice. We make sure we use language that resonates with your customers and represents your brand identity. So you can be confident that your marketing is focused, consistent and authentic.

Decorative
Process

The path to awesome copy

  1. 1

    Preparation

    Just like packing for an adventure, we make sure we know the route and have all the gear we need. For your copywriting project, this means onboarding and strategy. We ask you to provide all the information we need about your brand values, your products, your ideal customers. And we make a plan for the project, so we don’t get lost on route to our end goal.

  2. 2

    Writing

    We use the Trigpoint framework to research and gather all the info we need for your copy. We then write your copy and review it internally before sending it to you.

  3. 3

    Revisions

    We usually include up to 2 rounds of revisions for copy projects, so you get a chance to provide feedback. We’ll implement your comments before proofreading and sending you the final version.

  4. 4

    Offboarding

    When all your copy is delivered, we have a post-adventure catch-up to make sure we’ve achieved your goals.

Kick off your adventure

Previous epic adventures

See what these guys say about teaming up with us

  • “Jane hits the right notes every time”

    Jane, I love your style and it definitely hits the right notes! I appreciate that you really took the time to collect as much detail as possible on what we want to achieve.

    Martina Russo
    CEO, The Action Sports Translator
  • “Jane asks all the right questions”

    Jane was great to work with. She's a brilliant copywriter. She takes a wholesome approach, she's not just a wordsmith, she asks all the right questions: What's the purpose of the content, the goals and ideas behind it and makes the whole process very professional. Highly recommend and will work with Jane again in the future.

    Guy Mor
    Founder & CEO, 3RD ROCK
  • “Knows the right questions to ask”

    Jane is an excellent copywriter with a keen eye for detail. Even when we get the vaguest of instructions from clients, Jane knows the right questions to ask to get the best sense of where a piece needs to go to make it perfect for a client. Professional, friendly, and skilled. Can't ask for more!

    Kelsey Frick
    Project Manager
  • “Expressed exactly what I wanted to say”

    With great passion and a professional approach, Jane edited my content to express exactly what I wanted to say. I would definitely recommend her.

    Ingo Rasp
    Photographer
  • “Perfectly understands client- and project-specific needs”

    Jane has been working with TAST since 2020, and her support in translation, editing, and copywriting projects has been exceptional. She's proactive, responsive, and always delivers the highest quality within tight deadlines. Her expertise and take-charge approach make her our most reliable editor. We definitely recommend Jane for any copywriting or linguistic projects!

    Anna Ferrari
    Vendor Manager, The Action Sports Translator
  • “Really pleased with the tone and style”

    We were really pleased with the tone and style of writing, it was everything we had hoped for – I told you I had a good feeling from the start!!

    Lucy Evans
    Webury
  • “Jane did a great job of capturing the client’s new brand voice”

    Jane is a great brand voice copywriter who helped me with a large, complex website project for an Italian company. She polished the non-native English, restructured the copy for English speakers, and captured the client's new brand voice. Throughout the project, she was responsive, positive, and super reliable – a big relief when working with a colleague for the first time!

    Fuschia Hutton
    Freelance Translator & Copywriter
  • “An excellent partner for any business”

    Jane is extremely professional - an excellent partner for any business looking for quality.

    Grazia Fenu
    Assistant to Hervé Barmasse
  • “Really pleased with the outcome”

    Working with Jane for the first time was a very smooth process. The briefing pushed us to think beyond our usual process to achieve better outcomes. The project was completed very efficiently and we were really pleased with the outcome. We are looking to work with Jane on upcoming projects and would certainly recommend.

    Clare Grimshaw
    Senior Marketing Manager, Craghoppers

FAQs

Find answers to commonly asked questions about our copywriting services.

I can support your in-house copy team, bringing a fresh perspective and new ideas about how to showcase your brand and products. I can help with the extra workload during your busier season (if you book in your project before your competitors do).

As part of the briefing stage, I’ll do an analysis of your brand voice. This includes looking at existing copy or other copy that you like. I look at the rhythm of the writing, as well as the vocabulary, cadence, punctuation, and other details that characterise your brand voice. It’s a process that works and allows me to adapt the TOV so it’s spot on for your brand

Your project proposal will include a timeline for your project. This will depend on the scope of the project as well as your availability during the onboarding and revision stages. If you have a deadline in mind, let us know and we’ll do what we can to get your project wrapped up in time.

We usually offer up to two rounds of revision on copywriting projects, but as each project is different, we’ll confirm what’s best for your project in your proposal.

Great question - get in touch here.

Still have questions?

Give us a heads up via our contact form and we'll answer any other questions you have.

Contact us

Ready to set off?

Tighten up your boots and get ready to blaze the trail to stronger customer connections

Kick off your adventure
Several hikers wearing outdoor gear such as backpacks, hats and walking poles hiking on the top of a mountain in a line.