Two mountaineers hiking along a snowy cliff edge wearing outdoor gear like functional backpacks, hats and walking boots.
Services

Copywriting that connects your brand to more outdoor adventure lovers

Strategic copywriting that combines brand voice expertise with passion and knowledge of the outdoor industry. So every word feels true to your brand, and resonates with your outdoor-loving customers.

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 Explore copywriting packages

Copy and content that...

  • brings out the best of your brand

    I get to know your brand story and the innovation behind each product so it really shines in your messaging

  • is on point when talking about complex technical gear

    Digging deep into the technology within your products to make it relevant and exciting for your outdoor-loving customers

  • gets your target customers excited about using your products

    I love the outdoors as much as your customers do, so you get copy that ignites that spark for adventure that we all have

  • connects your brand with more adventure-lovers

    That’s what it’s all about, right? Building a community of people to share adventures with, pushing the limits of what’s possible in the outdoors, and having a few laughs along the way.

A hiker wearing a Patagonia backpack and holding hiking poles looking out into a snowy mountain and forest.

Copywriting services

  • Product copy

    The right words to showcase your new season’s apparel and gear and get people as excited about it as you are.

  • Sustainability messaging

    As we all strive to protect the places we love, share your brand’s journey in a meaningful way.

  • Blog posts

    Share inspiring stories and spark new conversations with your customers with regular blog posts and articles.

  • Emails

    Keep your customers in the loop and keep your brand front of mind when they’re planning their next outdoor adventure.

  • Packaging copy

    From hangtags to shoe boxes, don’t miss a chance to make people smile, inspire more adventures and build a more loyal customer base.

  • More

    From social media posts to magazine advertorials, whenever and wherever you need words, I can help.

Each copywriting project includes a strategy stage (to find out exactly what your copy needs to achieve), research (no random ideas pulled out of thin air) and writing (of course).

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Copywriting packages

Here are a couple of sample project packages, to give you an idea of costs, timelines and how I work.

  • Product Copy Package

    Showcase your gear and apparel with the right words to help people make the best choice.

    What you get: Compelling and unique on-brand product descriptions for 25 unique product skus (up to 250 words), plus product titles and sublines for each product

    Investment: £2850

    Timeline: Approx 3-week turnaround for first draft of copy

    Ideal for: Outdoor brands and retailers, for ecommerce and/or product brochures

    What's included?

    • Strategy session: We start the project with a strategy questionnaire and optional follow-up call – to define what we’re writing, why we’re writing and who we’re writing for. This also includes your brand voice briefing, to understand how your copy should sound.

    • Product-specific briefing: You get a template to fill in that makes it easy for you to provide all the necessary background information for each product

    • Research and writing, using the Trigpoint Framework: The result? Product copy that builds a strong connection with your ideal customers and gets them excited about their next adventure with your gear or clothing

    • Copy presentation: Your copy deck includes walk-through of the rationale to show the copy strategy in action

    • Review: You get up to 2 rounds of revisions/refinements, just to make sure you’re super chuffed

    Get your Product Copy Package

  • Straplines Package

    A tagline, slogan or ad copy that gives people that bluebird-day feeling.

    What you get: Up to 6 strapline options with 6 accompanying copy snippets (straplines up to 8 words, copy snippets up to 100 words)

    Investment: £900

    Timeline: Approx 1-week turnaround for first draft of copy

    Ideal for: Ad copy; launching new product ranges or collections; promoting new technologies or services

    What's included?

    • Strategy session: We start the project with a strategy questionnaire and optional follow-up call – to define what we’re writing, why we’re writing and who we’re writing for. This also includes your brand voice briefing, to understand how your copy should sound.

    • Research and writing, using the Trigpoint Framework: The result? Copy that stands out, appeals to the right people, and is in line with your brand voice. The perfect combo of strategy and creativity

    • Copy presentation: Your copy deck includes walk-through of the rationale to show the copy strategy in action

    • Review: You get up to 2 rounds of revisions/refinements, just to make sure you’re super chuffed

    Get your Straplines Package

    • Ongoing Copywriting, Editing & Brand Voice Support

    For regular support with brand voice editing and copywriting, as well as any behind-the-scenes help you need, like training writers, reviewing guidelines or fine-tuning your creative briefing process, get in touch to ask about monthly retainer packages.

    Get your creative partner

  • Ready to start your copywriting adventure?

    Get in touch with an outline of your project and any details about your budget and deadline.

    If I can’t help out with your project for any reason, I’ll help put you in touch with someone else in my network who can. (No hidden referral fees, just happy to share the love to help you get the best copywriting possible.)

    Kick off your adventure
    • Process

    The Trigpoint Framework

    The Trigpoint Framework is my unique method for writing copy that inspires people and brings out the best of your brand.

    It involves taking a deep dive into three key elements:

    1. Your brand values and personality

    This is the foundation of how you communicate with the world, what drives your brand, how you want to make people feel, what kind of action you want to inspire in people.

    2. Your customers

    By understanding how your customers talk about the problem your product solves, we can use language that actually means something to them.

    3. Your products or service

    Asking you the right questions so I get to know your products as well as you do.

    I get to know your products inside out and inject this knowledge with your captivating tone of voice. I make sure we use language that resonates with your customers and represents your brand identity. So you can be confident that your marketing is focused, consistent and authentic.

    Decorative
    Process

    The path to awesome copy

    1. 1

      Preparation

      Just like packing for an adventure, I make sure we know the route and have all the gear we need. For your copywriting project, this means onboarding and strategy. I ask you to provide all the information I need about your brand values, your products, your ideal customers. And I make a plan for the project, so we don’t get lost on route to our end goal.

    2. 2

      Writing

      I use the Trigpoint framework to research and gather all the info I need for your copy. I then write your copy and review it internally before sending it to you.

    3. 3

      Revisions

      I usually include up to 2 rounds of revisions for copy projects, so you get a chance to provide feedback. I’ll implement your comments before proofreading and sending you the final version.

    4. 4

      Offboarding

      When all your copy is delivered, we have a post-adventure catch-up to make sure we’ve achieved your goals.

    Kick off your adventure

    Previous epic adventures

    See what these guys say about teaming up with Figure Eight Creative

    • “Jane 'got' the brand straightaway”

      The project and working with Jane met and exceeded our expectations, she 'got' the brief and the brand straightaway which for my stress levels was excellent. She was great at comms too, managing our expectations on when we would receive copy.

      Charlotte Jackson
      Head of Marketing, Craghoppers
    • “Jane asks all the right questions”

      Jane was great to work with. She's a brilliant copywriter. She takes a wholesome approach, she's not just a wordsmith, she asks all the right questions: What's the purpose of the content, the goals and ideas behind it and makes the whole process very professional. Highly recommend and will work with Jane again in the future.

      Guy Mor
      Founder & CEO, 3RD ROCK
    • “Knows the right questions to ask”

      Jane is an excellent copywriter with a keen eye for detail. Even when we get the vaguest of instructions from clients, Jane knows the right questions to ask to get the best sense of where a piece needs to go to make it perfect for a client. Professional, friendly, and skilled. Can't ask for more!

      Kelsey Frick
      Project Manager
    • “Expressed exactly what I wanted to say”

      With great passion and a professional approach, Jane edited my content to express exactly what I wanted to say. I would definitely recommend her.

      Ingo Rasp
      Photographer
    • “Perfectly understands client- and project-specific needs”

      Jane has been working with TAST since 2020, and her support in translation, editing, and copywriting projects has been exceptional. She's proactive, responsive, and always delivers the highest quality within tight deadlines. Her expertise and take-charge approach make her our most reliable editor. We definitely recommend Jane for any copywriting or linguistic projects!

      Anna Ferrari
      Vendor Manager, The Action Sports Translator
    • “Really pleased with the tone and style”

      We were really pleased with the tone and style of writing, it was everything we had hoped for – I told you I had a good feeling from the start!!

      Lucy Evans
      Webury
    • “Jane did a great job of capturing the client’s new brand voice”

      Jane is a great brand voice copywriter who helped me with a large, complex website project for an Italian company. She polished the non-native English, restructured the copy for English speakers, and captured the client's new brand voice. Throughout the project, she was responsive, positive, and super reliable – a big relief when working with a colleague for the first time!

      Fuschia Hutton
      Freelance Translator & Copywriter
    • “An excellent partner for any business”

      Jane is extremely professional - an excellent partner for any business looking for quality.

      Grazia Fenu
      Assistant to Hervé Barmasse
    • “Really pleased with the outcome”

      Working with Jane for the first time was a very smooth process. The briefing pushed us to think beyond our usual process to achieve better outcomes. The project was completed very efficiently and we were really pleased with the outcome. We are looking to work with Jane on upcoming projects and would certainly recommend.

      Clare Grimshaw
      Senior Marketing Manager, Craghoppers

    FAQs

    Find answers to commonly asked questions about our copywriting services.

    I can support your in-house copy team, bringing a fresh perspective and new ideas about how to showcase your brand and products. Plus, you can get the flexibility of extra help during busier times of year.

    The briefing stage includes an analysis of your brand voice, as well as looking at existing copy or other copy that you like. This process looks at the bigger picture of your brand voice as well as details like the rhythm of the writing, vocabulary, cadence and punctuation. It’s a process that works and ensures the TOV of your copy is spot on for your brand.

    Your project proposal will include a timeline and confirm the deadline for your project. This will depend on the scope of the project as well as your availability during the onboarding and revision stages.

    Copywriting projects usually include up to two rounds of revision, but as each project is different, I’ll confirm what’s best for your project in your proposal.

    Great question - get in touch here.

    Still have questions?

    Give me a heads up via the contact form and I'll answer any other questions you have.

    Contact us

    Ready to set off?

    Tighten up your boots and get ready to blaze the trail to stronger customer connections

    Kick off your adventure
    Several hikers wearing outdoor gear such as backpacks, hats and walking poles hiking on the top of a mountain in a line.