On a quest to inspire more adventures in the great outdoors
Are you ready?
The sun is rising over the surrounding peaks, lifting shadows out of the rock faces and drawing the snowy glacier around us out of the darkness. The mountain is slowly, silently waking from its slumber.
We set our packs down, rummage for a snack, take a sip of water, switch off our headlamps and get ready to rope up. We tie in with a figure eight, a symbol of trust in each other, but also a sign that an adventure awaits.
Where will it take us?
I’m the face behind Figure Eight Creative. When I was living in the Italian Alps, my passion for the outdoors really came alive. I’d moved there because I quite liked skiing, and soon after found myself peering at mountain sides searching for frozen waterfalls to climb. In fact, I still look up at every hill and mountain top, every rock face, along every valley, seeking routes and dreaming up adventures on the slopes, slabs and up to the summits.
That’s the passion that underlies Figure Eight Creative - that joy of exploring new places, pushing our limits. And if you’re here, reading this, I’m guessing you share this passion.
When I’m not clinging to a rock face, or hiking up a big hill, I’m usually exploring words - finding the right ones to help outdoor brands to get more customers.
I believe that the route to connecting with your customers is through strategic copy that outdoor-lovers can relate to, along with consistent brand messaging that builds trust with your customers.
With Figure Eight Creative, your project will be led by Jane, either working on her own or with a very small, trusted team of copywriters, editors and proofreaders. We’re not just here to churn out content for you. We look at the bigger picture so that your brand has the right words to inspire more adventures, from gullies and crags to summits and slopes.
Copy that is always on point when talking about technical gear. From dry ropes to waterproof hardshells, grippy outsoles, moisture-wicking base layers and everything in between…we’re here to nerd out on all the details! Using customer-friendly language that does justice to your design and innovation.
Copy that resonates with your target customers. From making fresh tracks in the snow to nailing the crux on your project, this is what we live for, and it’s what makes your copy stand out.
A tried-and-tested Tone of Voice framework that keeps your copy on the right path. So your copy is always authentic and true to your brand’s personality. And so your copy is consistent and builds trust. Turning one-off customers into loyal brand advocates.
A project experience where you won’t be left wondering where we are, what’s next, and if we’ll ever make it to the end. You want less to worry about, not more, right? That’s why we have clear processes. So your project is efficient and stress-free.
Combining your individual brand voice with conscious persuasion techniques to get more customers loving your brand. We use our unique Trigpoint Framework to craft compelling, fluff-free, messaging that respects your customers and builds their trust. Your products need to be sustainable, and so does your marketing.
Connect with more customers. Build a sustainable brand. And let’s all spend more time outdoors.
We love being outdoors. So it’s no surprise that looking after the great outdoors is something we’re more than up for.
One of the ways we’re doing this is by donating 1% of Figure Eight Creative’s revenue to environmental causes. That’s revenue, not profit, so 1% of each project fee goes to doing good stuff for our planet.
So far, we have supported the Beaver Trust and Herefordshire Meadows, as well as volunteering time and skills to support POW UK. They’re all doing amazing things, check out their links to find out more.
Tighten up your boots and get ready to blaze the trail to stronger customer connections
Kick off your adventure