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Case studies

Whether you’re a growing or big name outdoor brand, our past work and testimonials are proof that we can help

Featured case study

New season launch copy x Craghoppers

The goal: 

The legendary British outdoor brand Craghoppers came to me for web copy and email copy that would encapsulate the energy and vibe of their new Spring Summer 2025 collection.

What I did

I gathered background information about the photo shoot and the new collection and combined this with customer research to create descriptive copy to introduce the new collection.

This hero copy formed the inspiration for further email and web copy to be used throughout the season.

The results

The copy has been used on the Craghoppers website, in email marketing, and also adapted for social media, ensuring consistent messaging across channels to promote the new collection as well as continue promoting key product ranges for the warmer months.

“Jane 'got' the brand straightaway”
Charlotte Jackson — Head of Marketing, Craghoppers
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A tablet mock up showing web homepage banner with copy written for Craghoppers by Figure Eight Creative.
Content writing

Blog posts x 3RD ROCK

3RD ROCK is a sustainable, playful and passionate clothing brand. It was time to dust off the blog on their website with some fresh, new content. I wrote three blog posts for them, tuning into their unique tone of voice and making sure the content would appeal to their planet- and adventure-loving customers.

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A tablet mock up showing a blog post written for 3RD ROCK about climbing chalk and sustainability by Figure Eight Creative.
Ecommerce copywriting

Ecommerce copy x Webury

Webury Ltd, an online retailed of premium outdoor clothing and footwear brands, wanted to create an authentic connection with their customers through helpful and engaging product copy on their ecommerce website.

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screenshot mockup of Webury Chelsea boot ecommerce category page
Headlines, straplines & taglines

Strapline x Craghoppers

The renowned outdoor brand Craghoppers wanted a strapline and snippet of copy to promote their Craghoppers Expert range of clothing.

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screenshot mockup of Craghoppers Expert social media post with video and text promoting their range of outdoor clothing for professionals

Previous epic adventures

See what these guys say about teaming up with Figure Eight Creative

  • “Jane 'got' the brand straightaway”

    The project and working with Jane met and exceeded our expectations, she 'got' the brief and the brand straightaway which for my stress levels was excellent. She was great at comms too, managing our expectations on when we would receive copy.

    Charlotte Jackson
    Head of Marketing, Craghoppers
  • “Jane's support was absolutely invaluable. ”

    Her copywriting expertise not only elevated the quality of the report but also made the entire process smoother and more efficient. She was incredibly responsive, fast-working, and brought a wealth of thoughtful suggestions that added real value. One of the standout aspects of working with Jane was her genuine passion for the outdoors—she instantly understood our tone of voice and helped shape a narrative that truly reflected our mission and impact.

    Adam Raja
    Marketing Manager, Protect Our Winters UK
  • “Jane asks all the right questions”

    Jane was great to work with. She's a brilliant copywriter. She takes a wholesome approach, she's not just a wordsmith, she asks all the right questions: What's the purpose of the content, the goals and ideas behind it and makes the whole process very professional. Highly recommend and will work with Jane again in the future.

    Guy Mor
    Founder & CEO, 3RD ROCK
  • “Knows the right questions to ask”

    Jane is an excellent copywriter with a keen eye for detail. Even when we get the vaguest of instructions from clients, Jane knows the right questions to ask to get the best sense of where a piece needs to go to make it perfect for a client. Professional, friendly, and skilled. Can't ask for more!

    Kelsey Frick
    Project Manager
  • “Expressed exactly what I wanted to say”

    With great passion and a professional approach, Jane edited my content to express exactly what I wanted to say. I would definitely recommend her.

    Ingo Rasp
    Photographer
  • “Perfectly understands client- and project-specific needs”

    Jane has been working with TAST since 2020, and her support in translation, editing, and copywriting projects has been exceptional. She's proactive, responsive, and always delivers the highest quality within tight deadlines. Her expertise and take-charge approach make her our most reliable editor. We definitely recommend Jane for any copywriting or linguistic projects!

    Anna Ferrari
    Vendor Manager, The Action Sports Translator
  • “Jane did a great job of capturing the client’s new brand voice”

    Jane is a great brand voice copywriter who helped me with a large, complex website project for an Italian company. She polished the non-native English, restructured the copy for English speakers, and captured the client's new brand voice. Throughout the project, she was responsive, positive, and super reliable – a big relief when working with a colleague for the first time!

    Fuschia Hutton
    Freelance Translator & Copywriter
  • “An excellent partner for any business”

    Jane is extremely professional - an excellent partner for any business looking for quality.

    Grazia Fenu
    Assistant to Hervé Barmasse
  • “Really pleased with the outcome”

    Working with Jane for the first time was a very smooth process. The briefing pushed us to think beyond our usual process to achieve better outcomes. The project was completed very efficiently and we were really pleased with the outcome. We are looking to work with Jane on upcoming projects and would certainly recommend.

    Clare Grimshaw
    Senior Marketing Manager, Craghoppers
  • “Really pleased with the tone and style”

    We were really pleased with the tone and style of writing, it was everything we had hoped for – I told you I had a good feeling from the start!!

    Lucy Evans
    Webury

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