The challenge

In the words of Adam Raja, Marketing Manager for POW UK: "As a small non-profit with a micro team and limited resources, producing our annual impact report at POW UK is always a major undertaking. We were facing tight deadlines and the pressure to clearly communicate our achievements in a compelling, on-brand way. That’s when we brought Jane on board."

Cover image of POW UK Impact Report 2024

What I did

I worked in close collaboration with POW UK to refine the copy and content, and at the same time, review the overall structure of the report to make it as meaningful as possible to readers. The positive impact of POW UK's wide range of work had to be really clear and the messaging and copy had to be on brand.

The results

Adam Raja says it best: "Jane's support was absolutely invaluable. Her copywriting expertise not only elevated the quality of the report but also made the entire process smoother and more efficient. She was incredibly responsive, fast-working, and brought a wealth of thoughtful suggestions that added real value. One of the standout aspects of working with Jane was her genuine passion for the outdoors—she instantly understood our tone of voice and helped shape a narrative that truly reflected our mission and impact.

If you're an outdoor organisation or business looking for a skilled, reliable, and insightful collaborator, we can’t recommend Jane highly enough. She brought clarity, creativity, and a deep understanding of our values to the project, and we’re already looking forward to working with her again."

You can access the published report here.