The Action Sports Translator (TAST) is a full-scale translation and content agency for the outdoor industry. As part of their SEO and marketing strategy, they needed website copy for the new service pages they were creating. And it all had to be in-line with their energetic tone of voice.
TAST offers a huge range of complex services, from multilingual subtitling to content audits. They needed copy that underlined their expertise and showcased their services in a way that was informative and helpful for their clients. They also wanted their passion for the outdoors to be clear on each page.
The briefing stage involved interviewing TAST’s CEO Martina to create a detailed reference doc with information about the company, its values and background, its range of services and what makes it unique. This brief, along with SEO briefs provided by TAST, was the foundation for writing website service page copy that appealed to TAST’s target clients while showcasing their own expertise and passion for the outdoors.
The new pages on TAST’s website helped to showcase the full range of services they offer. The texts were infused with TAST’s passion for the outdoors to underline the fact that they truly understand their target audience when it comes to translating or creating content for outdoor brands.
Jane, I love your style and it definitely hits the right notes! I appreciate that you really took the time to collect as much detail as possible on what we want to achieve.
Webury Ltd, an online retailed of premium outdoor clothing and footwear brands, wanted to create an authentic connection with their customers through helpful and engaging product copy on their ecommerce website.
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